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Invest in the stability of platinum and gold

Your wealth doesn’t have to be a stale collection of assets locked away, gathering more dust than value. We invite you to re-envision wealth as something to be worn, to be appreciated as it appreciates an elegant shield against uncertain times. We invite you to invest in the sustainable stability of 999 Platinum and 24 karat Gold jewellery.

The money you’re holding isn’t holding its value

That feeling that your money doesn’t stretch as far as it used to is correct. The buying power of the British pound has sunk by over 85% since 1975, and it’s not alone. Inflation has this nasty habit of nibbling away at the value of all fiat currencies, meaning the money in your pocket buys you less and less.

what is fiat money?

Fiat currencies are national currencies that are tied to economies, threatened by inflation, and tend to lose value over time. Sure, they’re how you’re paid, but perhaps not where you should invest.

Fiat’s value sinks while metal’s value soars

Precious metals march to the beat of a different drum. While currency values have been in freefall since 1975, the same period has been a boom time for precious metals that’s seen the value of gold increase by 1,800% and palladium by 25,000%. And if you’re wondering, this isn’t the kind of boom that goes bust.

What are precious metals?

You know gold, silver, platinum and palladium — they’re the four major precious metals. Their durability, rarity, and purity make them valuable liquid assets you can trade whenever you want.

Metals are your safe haven amid uncertainty

Despite unpredictable economies and volatile currencies, you can secure long-term stability and take control of your financial future by investing in precious metals. Your money isn’t locked away, either we’ll exchange your jewellery into cash at market rates (minus 10%) anytime you feel the price is right.

What are safe-haven assets?

Safe-haven assets tend to keep their value in volatile markets. You’ll find them particularly helpful during crises when the value of other investments is falling.

Diversify your wealth to free yourself from worry

Gold and platinum do a neat trick of increasing their value while your stocks, property, and other investments lose theirs. You can work this trend-bucking trait to your advantage, using precious metals to help offset other losses. Better still, the investment is far more predictable than alternatives like cryptocurrencies.

What is wealth diversification?

Fiat currencies are national currencies that are tied to economies, threatened by inflation, and tend to lose value over time. Sure, they’re how you’re paid, but perhaps not where you should invest.

Wear your investment

Bullion is a cold and soulless burden. Stocks can be risky and may have ethical challenges. Our beautiful jewellery lets you enjoy your wealth even as you grow it. Made from pure, ethically sourced materials, 7879 jewellery is a unique asset that suits you and your lifestyle. Wear it every day, exchange it for cash when you want, make it work for you.

How does 7879 work?

Many jewellery brands charge premium prices based on perception - not weight and purity. We make our jewellery from undiluted 999 Platinum and 24k Gold, then charge you the current market price of the pure materials plus a transparent craftsmanship fee.

Jewellery to invest in