What is the difference between 7879 jewellery and other jewellery?

Many jewellery companies make their products from 14 or 18 karat gold while charging premium prices. We think there is a better and fairer approach. Every piece of our jewellery is made from pure 24 karat gold or pure platinum. This purity promise allows us to tie our prices to the current market platinum or gold value. Not only are you buying a higher quality product, but you’re also paying a fairer and more transparent price.

Is pure 24K and 999 Platinum too soft to make jewellery from?

Many believe 24K Gold and 999 Platinum to be too soft for wearable jewellery. This is in fact not true. Whilst pure metals are more malleable and often more expensive to manufacture, pure Gold and Platinum are in fact indestructible. To truly appreciate this jewellery and to witness its strength it must be seen in person. Nevertheless, 7879 offers a lifetime warranty period for any items that experience damage. Items can also be sold back for cash in any quality and at any time based on the current metal value minus a small fee.

Is 7879 Jewellery Hallmarked and certified?

All our jewellery is officially hallmarked by the Assay office with the full traditional UK marks confirming our purity levels and quality. Every item also comes with a unique authenticity certificate identifying each product. Please note, laser engravings sometimes leave a dark halo around the marks. This can easily be removed by rubbing with a cloth or your finger.

How are 7879 items priced?

We use the current market price of gold and platinum to decide our prices. Because our materials are pure, we can determine the price based on the weight of the piece. Unlike our competitors, the live prices on our website reflect real-time data fed directly from international metal markets. This means you’re paying the most accurate and fair price at the time you make your purchase.

Can I return or sell back my 7879 items?

You have 30 days to return your unused jewellery for a full refund. Alternatively, you can sell back your product to us at any time, for the current market price. You can track the current value of the items in your personal portfolio.

Statement Wide Flat Ring

made from Pure 24K Gold

£1,707.99

or make 3 payments of £569.33 No fees.

or make 4 payments of £427.00 No fees.

20% OFF fee on your first purchase | Use Code: 7879WELCOME20

WEIGHT

21.2g

METAL PURITY

99.9%

Pure Platinum

24K Gold

Made for You

This product is made for you. Please allow longer delivery times for the production of your item. Note, this product is popular and sells out quickly. You will receive regular updates via email.

Lifetime warranty & 30 Day free returns

If you’re looking for a ring that will get you noticed, look no further. This extra-wide flat ring is designed to stand out without feeling bulky or uncomfortable. It will allow you to make a statement, whatever else you wear.

Wear this ring alone for a high impact and distinctive look, or team it with other 7879 jewellery for an exaggerated jewellery moment.

All our products are uniquely polished in our signature satin finish. This jewellery is designed to appear a perfect blend between matte and high gloss. Our products are purposefully created to mark in high gloss so the more you wear your item the more beautiful and shiny it becomes.

Our jewellery is officially hallmarked by the Assay office with the full traditional UK marks. The process of using a laser sometimes leaves a dark halo around the engraving. This can easily be removed by rubbing with a cloth or your finger.

All our products are made from ethically sourced and recycled pure platinum and 24k Gold.

All 7879 items come with a unique certificate of authenticity. Please retain this certificate in order to sell your item back for cash via your portfolio.

Due to the manufacturing and polishing process product weights can vary by up to 0.5g.

Gold:

Width: 10.0mm

Metal Profile: Flat Edge

Finish: Satin Finish

Platinum:

Width: 10.0mm

Metal Profile: Flat Edge

Finish: Satin Finish

discover

Price Comparison

Our price

Our price: £1,707.99

£1,707.99

24K pure gold = 99.9% purity

High street brands

Other brands

Their price

Their price: £3,000.00
*

£3,000.00
*

18K gold = 75% purity

14K gold = 58% purity

14-18K gold = 58-75% purity

7879 vs Bullion Dealer

Bullion Dealer*

Our Price

£1,707.99

£3,000.00

7879 Buy Back Guarantee

Yes

Hallmarked by Assay

Yes

Metal Purity

99.9% Gold

37-75% Gold

Lifetime Warranty

Yes

Hypoallergenic & Anti-microbial

100%

Subject to metal

Sustainable & Responsibly Sourced

Yes

* Data comparison for indicative purposes only and is not intended to be an accurate representative of any single brand or store

Transparent Pricing

We only apply a modest transparent craftsmanship fee to each item you buy.

7879 Portfolio

Watch your Investment piece’s value appreciate over time in your own 7879 portfolio located in your account.

Sell-back at any time

If you decide you want to switch things up, you can sell-back or exchange your item at anytime

Nicky B

Verified

13.10.2021

I was obv introed to 7879 recently an bought a ring to see wht all the rave woz abt. Don’t never wanna take it off. V. happy customer. I’m never sell it back 😘🥰😍

Tom K

Verified

28.10.2021

Great concept and really good range of products. Highly recommend.

Bambi B

Verified

02.11.2021

I am honestly impressed with the quality of this jewellery. The fact that I can wear my own investment is even more impressing! Definitely buying more!

Beekay

Verified

04.11.2021

Such stunning pieces! High quality! Already can’t wait for my next purchase. Thank you soo much 7879.

Martyna B

Verified

26.11.2021

I am so impressed with the concept, quality and design of this jewellery. As I am a massive jewellery lover buying a piece that is actually an investment makes it even more justifiable to purchase more of quality pieces rather than any other jewellery !

Dani T

Verified

02.11.2021

Bought a bracelet for my partner, really enjoyed reading all of the info on the website and seeing the prices moving in real life. Ordered and it arrived next day with DHL which was great! Everything about the opening experience and packaging was really well put together. I will be back for sure!

Tam B

Verified

30.10.2021

7879 has the best service! I tested this site as it was mentioned by my best friend. I cant believe how quickly my platinum earrings came. Thank you so so much x x x

Maria M

Verified

18.11.2021

I stumbled upon this site and just love the concept. I bought the feather charm earrings in gold and I’m absolutely blown away by the quality. I’ve never owned 24K gold before and it’s another level. The colour is so pure and they weigh so much more than you would expect - in a good way! Truly striking jewellery, with completely transparent pricing and way more fun to own than the bit of ETH I have floating around somewhere. Also just bought one of the platinum chain bracelets - can’t wait for it to arrive!

James L

Verified

26.10.2021

Great quality necklace, looks better in person and has a nice weight to it… I like style of the jewellery and the ethos behind it… will buy again

Julia H

Verified

07.07.2023

Loving my new necklace from @7879_london

Bellah M

Verified

27.06.2023

Gorgeous gorgeous gorgeous..

Harvey A

Verified

02.11.2021

Brilliant first experience! Bought a bracelet for my partner, really enjoyed reading all of the info on the website and seeing the prices moving in real life. Ordered and it arrived next day with DHL which was great! Everything about the opening experience and packaging was really well put together. I will be back for sure!

Spencer M

Verified

02.08.2023

Best place for pure platinum and gold

Lilli T

Verified

01.07.2023

Absolutely love my new cable chain necklace in gold. Can't wait to layer this up!

Emily H

Verified

15.06.2023

Love my new gold diamond cut curb chain in 16 and mini hoop earrings

Kayla C

Verified

09.06.2023

Bought my fiance this pendant and chain. So happy with it

Kori S

Verified

01.08.2023

Pure Platinum Diamond Cut Double Curb Chain

Need help?

Our concierge team is available to help you from 9am to 5pm via email and live chat. Have you seen our FAQ’s page? Click here to see what other customers have asked.

FAQs

Find the answer you need in our FAQ’s here

Click here to send us an email

Frequently asked questions

: Many believe 24K Gold and 999 Platinum to be too soft for wearable jewellery. This is in fact not true. Whilst pure metals are more malleable and often more expensive to manufacture, pure Gold and Platinum are in fact indestructible. To truly appreciate this jewellery and to witness its strength it must be seen in person. Nevertheless, 7879 offers a lifetime warranty period for any items that experience damage. Items can also be sold back for cash in any quality and at any time based on the current metal value minus a small fee.
: All our jewellery is officially hallmarked by the Assay office with the full traditional UK marks confirming our purity levels and quality. Every item also comes with a unique authenticity certificate identifying each product. Please note, laser engravings sometimes leave a dark halo around the marks. This can easily be removed by rubbing with a cloth or your finger.
: Many jewellery companies make their products from 14 or 18 karat gold while charging premium prices. We think there is a better and fairer approach. Every piece of our jewellery is made from pure 24 karat gold or pure platinum. This purity promise allows us to tie our prices to the current market platinum or gold value. Not only are you buying a higher quality product, but you’re also paying a fairer and more transparent price.
: We use the current market price of gold and platinum to decide our prices. Because our materials are pure, we can determine the price based on the weight of the piece. Unlike our competitors, the live prices on our website reflect real-time data fed directly from international metal markets. This means you’re paying the most accurate and fair price at the time you make your purchase.
: You have 30 days to return your unused jewellery for a full refund. Alternatively, you can sell back your product to us at any time, for the current market price. You can track the current value of the items in your personal portfolio.

See what Forbes thinks about 7879

Discover a game-changing approach to jewelry investment. Dive into Forbes' in-depth analysis of 7879 and how it revolutionizes the value of precious metals.

Our fee breakdown:

Unlike many brands who charge extortionate markups on the cost of diluted precious metal – we only apply a modest transparent craftsmanship fee to each item you buy. Our markup includes in-house design, artisan craftsmanship, hand-finishing, quality control, shipping, duties, hallmarking, storage, logistics, premium packaging and postage.

*Our retail prices = metal price + 7879 fee + 20% VAT

Investing in purity

Once you get past brand prestige and marketing hype, the real value of jewellery lies in the purity of its material. The purity of gold is measured in karats, with 24K being the purest and platinum is measured in parts per 1000. Don’t be fooled by the lustre — any gold less than 24 karats has been mixed with other alloys, diluting its value. We only deal in 24k gold and pure platinum.

We price our jewellery by weight

All of our products are made from the purest Platinum and 24k Gold. To give our customers more value, we don't charge a premium for brand name. Instead, we set our prices based on the weight + a small fee.

Track your jewellery's value and sell back at anytime

As the price of platinum and gold rises, so will the value of your jewellery. Check your personalised 7879 portfolio to help you track the value of your assets in real-time. You can sell back your jewellery to us at your convenience for the current market price minus a small fee.

Statement Wide Flat Ring

Made from Pure 24K Gold

Pure Platinum

24K Gold